Case Study NY Carpet Cleaner

Building NY Steam Clean from the Ground Up

Website: www.nysteamclean.com

Challenge

NY Steam Clean launched as a brand-new company in one of the most competitive local markets in the country: New York City.

There was:

  • No website

  • No Google Business Profile

  • No reviews

  • No brand recognition

  • No customer base

In NYC’s cleaning market, competition is aggressive, clicks are expensive, and trust matters more than price. To survive and scale, NY Steam Clean needed visibility fast, paired with systems that actually convert.

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Strategy

The goal was not just traffic.
The goal was lead generation with profit.

We built NY Steam Clean around four pillars:

  1. A high-converting website

  2. Strong local SEO and Google Maps visibility

  3. Google Ads focused on high-intent searches

  4. Clear messaging that builds trust immediately

Every piece had to work together. No isolated tactics.

  1. Website built to convert

  2. Google Business Profile built to rank

  3. Local SEO built to win fast

Solution

Website Development & Conversion Structure

  • Built a fast, mobile-first website optimized for conversions

  • Created dedicated service pages for each offering:

    • Carpet cleaning

    • Rug pickup & in-plant cleaning

    • Upholstery and mattress cleaning

    • Drape cleaning

    • Water damage restoration

  • Added click-to-call and booking-focused CTAs throughout

The site was structured to handle high-intent traffic, not just look nice.

Local SEO & Google Business Profile

  • Created and fully optimized Google Business Profile from day one

  • Structured services and content to align with how NYC customers search

  • Implemented local SEO fundamentals to support both Maps and organic results

  • Built trust with consistent business info and review growth strategy

This ensured NY Steam Clean showed up where it mattered: local searches with buying intent.

Google Ads (Search)

  • Launched Google Search campaigns targeting service-specific, high-intent keywords
  • Directed traffic to service-relevant landing experiences
  • Implemented proper conversion tracking and optimization

Results:

  • ~25% conversion rate on Google Search

  • Industry average: ~4%

This allowed NY Steam Clean to scale profitably, not just spend.

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Paid Social (Facebook Ads)

  • Ran localized, service-driven Facebook campaigns

  • Focused on urgency, trust, and real-world cleaning problems

Results:

  • Cost per conversion as low as $0.21

  • Strong lead volume at minimal cost, ideal for top-of-funnel growth

Results

Within the first year, NY Steam Clean achieved:

✅ Consistent inbound leads from Google Search, Maps, and paid ads
✅ ~22–25% conversion rate on Google Ads vs ~4% industry average
✅ Ultra-low Facebook cost per conversion during scale periods
✅ 3X business growth within one year
✅ Return on ad spend consistently around 3.5–4:1

Most importantly, the business grew with control and predictability, not guesswork.

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Why this worked

This wasn’t about chasing tactics.

It worked because:

  • Website, local SEO, and ads were built as one system

  • Traffic was sent to pages designed to convert

  • High-intent searches were prioritized over cheap clicks

  • Decisions were made based on data, not assumptions

NY Steam Clean started with nothing but a service and a market full of competitors.

By building the right foundation, combining local SEO with Google Ads, and focusing relentlessly on conversions, it grew into a profitable, recognizable NYC service business.

This is what happens when digital marketing is treated like a system, not a gamble.

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