Hair Salon Case Study
Hair Salon Case Study: Beauty Junkie NY
Website: www.beautyjunkieny.com
Challenge
Beauty Junkie NY is a well-established NYC hair and beauty salon with strong in-person reputation, but their online presence did not reflect the quality of their work.
Specifically:
The website lacked clear calls to action and did not guide visitors to book
Branding felt inconsistent with a premium salon experience
Local SEO was weak, making it hard for new clients to find them on Google
Their Google Business Profile was underutilized and not driving consistent leads
In a competitive NYC market, this meant lost visibility and missed bookings.
Strategy
The goal was not just a “prettier website.”
The goal was visibility + conversions, powered by strong local SEO.
We focused on three pillars:
Website built to convert
Google Business Profile built to rank
Local SEO built to win fast
Solution
Website Redesign & Conversion Structure
Rebuilt the website to reflect a high-end salon brand
Added strong, clear CTAs for booking and inquiries
Simplified navigation so users can find services quickly
Optimized for mobile, where most salon searches happen
The site was structured to answer one key question fast:
“Can I trust this salon, and how do I book right now?”
Local SEO Implementation
Optimized core service pages around high-intent local keywords
Aligned website content with Google Business Profile services
Improved internal linking and on-page SEO fundamentals
Focused on search intent, not keyword stuffing
This allowed Google to clearly understand:
What services the salon offers
Who they serve
Where they are located
Google My Business Optimization
Fully optimized the Google Business Profile with correct categories and services
Improved business description and visual content
Ensured NAP consistency and accurate location data
Strengthened trust signals that impact map and organic results
Results
In under 2 months, Beauty Junkie NY achieved:
✅ Page one rankings for their main local keyword
✅ Increased organic traffic from Google Search and Maps
✅ More inbound calls and booking inquiries
✅ A website that actively converts instead of just existing
✅ A cohesive online presence aligned with a premium NYC salon
Most importantly, their digital presence now supports growth instead of holding it back.
Why this worked
This was not about tricks or shortcuts.
The results came from:
Proper website structure
Clean, intentional local SEO
Alignment between website and Google Business Profile
A focus on how real people search for salons in NYC
Beauty Junkie NY already had the talent and reputation.
What they needed was visibility and structure online.
By combining a conversion-focused website with intentional local SEO, we helped them reach page one quickly and build a foundation that continues to bring in clients organically.
That’s how local SEO should work when it’s done right.