Website: https://stylemyplatters.com/
Industry
Catering, hors d’oeuvres and charcuterie boards, New York City
Challenge
Polina started Style My Platters six months ago. No brand, no website, no way for anyone outside her own network to find her. She came to build a business, not just take orders from friends.
Charcuterie and grazing boards are everywhere right now. Anyone with a cutting board and Instagram can call themselves a caterer. Polina needed a reason for someone to pick her over the dozens of other boards showing up in their feed, and a way for people to actually find her.
- Brand new business, six months old
- No website, no online presence
- No clear reason to choose her over the next board on Instagram
- No way to convert interest into a booked order
Solution
Phase 1: Competitive Advantage
Before any design work started, we figured out who Polina was actually for.
Not “anyone hosting a party.” The specific woman planning a celebration who wants to enjoy it, not spend the day in her own kitchen prepping food for guests. That single distinction shaped the offer: not “charcuterie boards,” a way to host without the work.
- Defined the ideal client: women who want to be a guest at their own celebration
- Built the offer around that outcome, not just the product
- Positioned Style My Platters against generic board accounts competing on price and photos
Phase 2: Build Your Website
- Designed and developed the site from scratch, no existing brand to work from
- Built around the offer and ideal client defined in Phase 1
- Structured to turn a first-time visitor into a booked order, not just a browser
Site went live two months ago.
- Designed and developed the site from scratch, no existing brand to work from
- Built around the offer and ideal client defined in Phase 1
- Structured to turn a first-time visitor into a booked order, not just a browser
Site went live two months ago.
- 5 orders booked since launch
- Already ranking on Google, two months in, with zero prior online history
Why this worked
The strategy came first. Always.
Website and Google were built on research, not guesswork. Language was treated as a growth lever, not an afterthought. Conversion was prioritized over decoration.
Lana didn’t need more talent or better services. She needed a clear answer to “why her” and a website built to say it. That’s what the Competitive Advantage phase gave her, and it’s why the build worked.
Polina P
Style My Platters
Within days of launching, my inbox was lighting up with wedding inquiries and custom board requests from people who found me through a simple search. That had never happened before.